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A 2.3-1 Vision and strategy: instruments for building individual university profiles
   
Name A 2.3-1 Vision and strategy: instruments for building individual university profiles
Description Authors: Peter Gomez, Sascha Spoun

In a competitive environment for both resources and people, the insights and experience gained from research in the field of business management strategy can be used for building university profiles. This article shows how the conventional elements of management studies can be use to supplement the current debate surrounding the future of the university, through the development of vision, mission and strategy. The question concerning its application to individual universities and their functioning is a separate question, to be decided on a context-specific basis.

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Filesize 151.64 kB
Filetype pdf (Mime Type: application/pdf)
Created On: 03/13/2009 13:58
Viewers Supplement No. 11
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